Building a Strong Brand
“Your brand is a promise that delivers an experience.”
That’s how James Twitchell, author of Branded Nation, describes a company’s brand. It implies a guarantee of the product or service being provided.
A successful brand instills confidence in a company’s audience, communicates their value proposition and helps consumers understand their products or services. How you differentiate your product or service from those of your competitors is the key to successful brand management.
Legendary ad man Steve Cone distills brand building down to four essential elements:
1. A compelling, unique selling proposition
2. Innovative and reliable products
3. Strong visual brand imagery
4. Memorable and integrated marketing
You’ve already taken care of the first two items. But does your visual brand instill confidence? Are your marketing efforts memorable and compelling?
The development sector is fiercely competitive and your brand needs to work hard. CUE Creative’s focus and expertise is in marketing for the real estate / development industry. Let us work with you to build a stronger brand for your company or project. Call us today at 403.457.1177 to discuss your needs and set up an appointment.