4 Reasons to Use WordPress for your Business Website

Chances are that you’re painfully familiar with the tyranny of The Webmaster. He’s been the all-powerful, all-controlling gatekeeper that has charged you hundreds of dollars every time you’ve needed to update some text or change a photo on your website.

And because few among us knew anything about HTML, CSS or Flash, we’ve gritted our teeth, opened our wallets and paid what The Webmaster has demanded.

But now there’s WordPress, a web-based application that makes it easy for anyone to manage a website. That’s bad news for The Webmaster but very good news for the rest of us.

Here are the four key advantages of WordPress:

1.  Search Engine Optimization – Google’s own Matt Cutts says WordPress is “made to do SEO well.”
2.  Content Management – You don’t need to know anything about HTML to update content on your website.
3.  Extensions – Themes and plug-ins are readily available that allow you to enhance your website without having to hire a web developer.
4.  Support – WordPress is so popular that support and developers are easy to find.

WordPress was initially designed as a platform for blogging, so it’s engineered for easy-to-execute website updating… no Webmaster required. And it’s important to make those updates because regularly refreshed content keeps people coming back to your website and results in higher search engine rankings.

At CUE Creative, WordPress is our specialty. Whether it’s the creation of a brand new site or the migration of an existing website to a new WordPress format, we love delivering a site to our clients that they can drive from that point forward. It’s kinda like turning over the car keys to your teenager… just a lot less scary.