CUE’s Views

“Custom Content is (Still) King”

MailPro Content Consistently Projects Your Business With Scaleable Content When and Where You Need It…

Wednesday 5th August 2020

Focus, Consistency and Authenticity Are Winning In Today’s Market

For small and medium-sized businesses, even those with in-house marketing personnel, it’s hard to develop great marketing ‘on the fly’.

Monday 22nd April 2019

Photorealistic Imagery Is Better Than Ever

Architects, interior designers and developers have long understood the undeniable effect that photorealistic imagery has on their clients and stakeholders.  CUE Creative’s high calibre rendering and animation capability is spreading rapidly throughout these and other business networks.

Quite simply  – the images speak for themselves!

Wednesday 28th March 2018

What Is A Picture Really Worth?

Aside from ‘…a thousand words’ as the old saying goes, compelling images are vital to successfully marketing products and services – particularly when consumer attention spans can be measured in nanoseconds!

Saturday 7th October 2017

5 Reasons to Consider a New High-Performance Model

We were asked recently “What do you charge for a website?”Like the question “How much does a car cost?”, it’s near impossible to answer without asking a couple of questions: Is it for picking up girls or ferrying kids? Are you looking for a Fiat or a Bentley?

Saturday 3rd June 2017

5 Marketing Ideas to Drive Your Business in a Tough Economy

When facing adversity, our business instincts are surprisingly similar to those of the natural world. So, as we prepare to face down a fresh set of challenges in 2016, business owners must choose between 3 instinctive options:

Sunday 15th May 2016

Investing in your brand can drive revenue growth.

A recent article in Canada’s Report on Business Magazine caught our attention due to its focus on the Top 100 Canadian corporate brands. We did a little number crunching (yes creative types can actually add up a column of numbers) and realized that, on average, Canada’s brand leaders’ have brand values equal to more than 30% of their annual revenues.

Thursday 2nd April 2015

CUE selected as finalists in the Best Brochure and Best Print Ad categories

Monday 10th March 2014

Make better advertising decisions based on results

Online advertising – there are many good reasons for businesses to do it, but perhaps the most compelling is the immediacy with which you can track results and make changes on the fly.

Saturday 7th December 2013

What makes Apple the most valuable company on the planet?To paraphrase James Carville, “It’s the design, stupid.”

Friday 20th September 2013

3 Must-Haves for a Successful Online Presence

The phrase ‘You’ve got to drive traffic to your website’  is repeated so often and with such conviction that it has been widely accepted as a truism. There have been literally thousands of articles written, books published and blogs posted on the topic. Driving traffic to your website – via social media, blogs, YouTube or conventional advertising – is, we’re told, the modern-day solution to promoting your business.

Wednesday 24th April 2013

4 Questions to Ask About Your Corporate Identity

Last week the Financial Post reported that Canada’s oldest retail operation, the Hudson’s Bay Company, unveiled their new logo.  We’re not sure how many logos the company may have had in its 343-year history but it hasn’t been refreshed since 1965.  At last, the venerable company has regained a logo which features a legible font!  HBC’s Creative Director, Tony Smith, said in a statement that the redesign maintains the company’s heritage while helping to modernize the new Hudson’s Bay Company “It is a throwback to our remarkable history and an image for the direction we’re heading in.”

Tuesday 26th March 2013

The Big Agency Model is Often Not Your Best Value

We recently met with a client who had requested a comparative quote for a scope of work that included identity creation, a website, site merchandising, sales collateral, and print and digital advertising for an upcoming condo project.  The client remarked that the proposal they received from CUE Creative came in at less than half of the quote they had received from another agency.  This highlights the fact that agencies can vary widely in their cost structures and this can have a significant impact on the value of their services from a client perspective.

Friday 1st February 2013

Sure-fire Tactics for Creating a Potent Promotional Tool

The communications landscape has experienced a tectonic shift in recent years, but blogs and Facebook pages have not replaced the power or relevance of traditional marketing vehicles.

Tuesday 1st January 2013

The Unique Qualities of Print Will Always Be Appealing

The other day I received something increasingly rare – an actual Christmas card, made of paper and delivered to my mailbox (the one on my front porch). It was interesting to note how that “real” card gave me a greater sense of appreciation and connection than other seasonal greetings I have received electronically. It just felt more genuine and thoughtful and, well… real.

Saturday 1st December 2012

Chances are that you’re painfully familiar with the tyranny of The Webmaster.

Thursday 1st November 2012

“Your brand is a promise that delivers an experience.”

That’s how James Twitchell, author of Branded Nation, describes a company’s brand. It implies a guarantee of the product or service being provided.

Monday 1st October 2012