The Prism Group of Companies is a Calgary-based real estate development and investment company with a lot on the go and big plans for the future. With ambitious plans to up the ante on the communications front, a top-to-bottom overhaul of the company’s suite of three websites was to be at the vanguard of that effort.
When we first met with the folks at Prism back in December 2012 they were looking for a more engaging design, improved functionality and more polished content. What we developed was a vivid design that played on Prism’s multi-coloured logo and featured the bold use of photographs and typography. With Prism’s enthusiastic approval, we proceeded to evaluate every aspect of their existing online presence, from the organizational hierachies of the sites to stylistic consistency in the text.
Where Prism’s earlier websites were primarily black and grey, the new sites are a workout for the rods and cones. It’s a flamboyant makeover for a young and dynamic company looking to shake things up.
Branding & Identity
Sales Centre Marketing
Print Production Management
Monitoring, Measurement, Reporting