Rebranding: It’s all the rage!

The Bay’s iconic but quasi-legible logo has been in place for as long as most of us can remember. The Financial Post explains why Canada’s oldest retailer is making a change for the first time in a half century.

http://business.financialpost.com/2013/03/06/the-bay-gets-a-new-logo-for-first-time-in-almost-50-years/